Upcoming webinar: The conversion cliff edge

There’s nothing worse than being frisked for a passport or driving licence right after sign up

Scanning documents is always an inconvenience; you might not have them on you, or you might not have the right documents at all.

For fintechs and other regulated startups, the moment is especially dangerous. Ask for too much and the drop-off becomes unsustainable, but ask for too little and you leave yourself open to mass identity fraud and compliance fines.

In this webinar, we’ll talk about the conversion cliff edge; the moment users are hit with your KYC/verification step and choose whether to stick with your product or bounce.

We’re joined by:

• Sophia Jarvis, (CEO of Mia Wealth, an award-winning fintech that helps families to invest in children’s futures)
• Vlad Mukhachev (founder of Green Republic, who help companies build complex, AI-native software)
• Chloe Coleman (CEO, Vouchsafe)

Together, they’ll share real-world findings on how to avoid the conversion cliff edge:

• designing end-to-end onboarding experiences keep conversion rate as high as possible
• how to spread verification out over time, so users have time to feel your value proposition before being frisked for their documents
• how upfront background checks can help you segment users by risk level
• using digital identity and address evidence to make instant, safer decisions

This is an ideal webinar for growth, onboarding specialists, founders and product designers looking to build best-in-class onboarding experiences.

What to expect

It will be a 45 minute conversation between Chloe, Sophia and Vlad.

You’ll be able to ask questions, and there will be an opportunity to have individual follow-up conversations to dig into your onboarding challenges in more detail.

We’ll be hosting the webinar on Google Meet. If you don’t mind not having the visual aids, you can also join from your mobile phone.

It’s at lunchtime, which should be a slightly quieter point in the day for most. If you can’t make the time, get in touch and we’ll see what we can do.

To get your invite, enter your details at the top of this page or email jaye@vouchsafe.id.