How to prevent sophisticated fraud without losing good customers
Jaye Hackett
Fraud is evolving fast. Advances in AI, deepfake technology, and synthetic identities are making it easier for fraudsters to bypass traditional security checks.
If your fraud prevention strategy relies heavily on manual reviews, it will probably not be enough to stay ahead.
At the same time, tightening security can introduce friction for genuine users. The challenge is striking the right balance: prevent fraud without introducing barriers for good customers.
Fraud and scams account for 40% of all crime in the UK, with identity fraud making up over 60% of those cases, according to the National Crime Agency and Cifas.
Modern identity verification tools can help:
AI-powered fraud prevention
AI has become a double-edged sword. While fraudsters are using it to develop more sophisticated attacks, it’s also one of the best tools we have to stop them.
Machine learning algorithms can analyse huge volumes of data to detect suspicious patterns. This includes identifying inconsistencies in user behaviour, detecting deepfakes, and flagging synthetic identities in real time.
Key capabilities include:
- Deepfake detection: spot subtle signs of manipulation in video selfies
- Behavioural analytics: analyse how users interact with an online service and flag anomalies that could indicate account takeovers or stolen credentials
- Synthetic identity detection: use data from hundreds of sources to identify fake accounts stitched together from stolen details
Layered security with vouching and document checks
No single solution can prevent all fraud. A Swiss cheese approach is most effective; layering several verification methods together to coveer more ground.
Trusted referee vouching adds an extra layer of protection. If a user can’t pass traditional checks, someone they know can confirm their identity, making it harder for fraudsters to succeed.
Document verification also plays a key role. AI can analyse official documents for forgeries, check metadata for signs of tampering, and extract key information to match against other data points.
Scalable for any organisation
Fraud prevention isn’t just for large enterprises. Whether you’re handling a few dozen verifications or thousands, modern fraud detection tools scale to fit your needs.
For smaller organisations, automating even part of the identity verification process can significantly reduce risk without adding complexity. Larger teams benefit from faster, more consistent fraud detection across all users.
Real-world results
By combining biometric checks, referee vouching, and document analysis, Vouchsafe has helped organisations reduce fraud while maintaining high conversion rates.
Our approach balances rigorous security with ease of use, ensuring legitimate users get through without unnecessary friction.
Ready to strengthen your fraud defences? Get in touch to learn how Vouchsafe can help.
